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A report commisisoned by digital bank Revolut found that 13.5 million Briitsh consumers have been left out of pocket.
An even greater number (19 million) have reduced their online spending as a result of what Revolut has called a “major threat to consumers and online businesses”.
The ‘Clicking with Caution’ report found that more than two-thirds (68%) of shoppers abandoned their purchases due to fears of scams; 78% do not trust unfamiliar brands online and 72% say that AI and deepfakes have made scam ads impossible to spot.
However, the report also highlights the role of the platforms and social media companies hosting the scam ads, which have made a collective £430m from scam ads, according to Juniper Research.
“Scam ads no longer just rob individuals, they’re eroding the trust the entire digital economy is built on,” said Oleskii Mukhin, general manager of financial crime at Revolut.
From: One in four Brits have fallen for online financial scams.
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