In July 2026, China introduced regulations on “human-like” AI chatbots.
Until this regulation came in, the reach of AI companions in China was vast.
There are currently some 128 million monthly active users of AI companion apps outside of China and estimates put the number inside China at anywhere from 29 to 70 million. The new regulations cover apps that have been specifically designed as AI friends, boyfriends or girlfriends but they also apply to any large language model that imitates the way a human interacts (but not customr service bots and other AIs for education as long as they do not provide “care, companionship, support and other emotional services”). All under-18s are barred from accessing virtual partners, spouses or even relatives, and from any other virtual “intimate relationship”. A week before the law came into effect, two of China’s biggest tech companies, Alibaba and ByteDance, shut down the companion features on their AI assistants leaving many Chinese people devasted, leading to an outpouring of grief on social media.
The issue is global, not only Chinese. A Harvard Business School study of the six most popular AI companion apps linked the use of companion apps to poorer mental health which seems to me to be linked to a survey by researchers at Stanford University which unsurprisingly found that the fewer friends or close family members a person has, the more likely they are to use AI chatbots while the use of the chatbots is in turn linked to increased isolation and loneliness.
There are several theories as to why that might be.
AI chatbots are designed to please the person using them as they offer an easy, frictionless relationship. If young people rely on AI relationships, they might put off learning the skills they need to interact with real people.
“Humans can be hard work. Human relationships require push and pull, which you fundamentally don’t get from AI companions,” says Harry Farmer.
A survey of students in China in 2025, widely reported in Chinese state media, found that one in five children said they only wanted to speak with AI and not real people. Now, we all feel like that some days, but at a time when nearly four in five British 18- to 24-year-olds have used an AI companion, we really ought to think about where this is taking us!
(The Chinese regulations are linked by some observers to the country’s efforts to reverse a collapsing birth rate. One researcher quoted by the BBC said thart “Many of the younger women, in their early 20s or late teens, do not want to fall in love or have intimate relationships,… Physical touch is really disgusting for them”, which doesn’t sound good for the population dynamics over there.)