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The deeper problem has always been at the technology level. The insoluble problem is that social networking as a technology offers extremely little functional or productivity benefits to its users. Technologies such as the internet, mobile phones, search, cloud computing, or AI all make us do things faster, cheaper, or better. The upside of these technologies is very clear, whether that is a startup having immediate and scalable access to state-of-the art IT-infrastructure, or a private individual not having to visit a bank branch any more. The reason social media became so successful, on the other hand, is because of addictive designs and dopamine loops, extreme polarization and sensationalist misinformation, echo chambers and hyper-targeting. Social networks have reached the vast majority of all humans, so the only way they can continue to grow their market is to make users spend more time and data on their platforms. To achieve that, they have to double down on these features that are detrimental to individuals and to society
From: (21) The End of the Social Media Era Is Coming – by Igor Pejic.
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