Sony is reportedly preparing to launch a US dollar-pegged stablecoin. The development comes as the global entertainment and technology giant tightens its strategic footprint across financial services, including its recent filing for a US banking licence.
On December 1, Japanese media outlet Nikkei suggested Sony intends to issue the token via its partner Startale Labs, a company it has backed through Sony Network Communications.
Startale is already co-developing the Astar blockchain and has previously outlined ambitions to build global infrastructure for real-world asset issuance, including fiat-backed digital currencies.
Sony has built the regulatory foundations needed for such a launch. In 2023, its financial arm acquired WhaleFin Japan, a licensed crypto exchange, bringing token custody and issuance capabilities under a fully regulated entity. The timing coincides with Japan’s newly operational stablecoin regime, which allows banks and licensed providers to issue fiat-backed tokens under strict reserve requirements.
While Sony has not commented publicly, the reported product is expected to be a USD-pegged token rather than yen-backed. That decision reflects the broader trend in global markets where dollar liquidity and interoperability still dominate cross-border settlement and digital asset use cases.
What makes a Sony stablecoin strategically distinct?
Sony’s potential differentiator is not the token itself but the scale of the ecosystem it could move through. PlayStation Network, Sony Music, Sony Pictures, and Sony Bank each offer large-volume payments environments, from digital downloads to subscription billing and user-generated marketplaces.
The company has also filed patents covering NFT transfers between game consoles, digital asset marketplaces, and blockchain-supported authentication layers. A regulated stablecoin could act as the transaction engine behind these systems, reducing reliance on card schemes and enabling lower-cost, real-time settlement between users, creators and developers.
From: Inside Sony’s stablecoin plans.