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And so if you are a regional or national retailer who wants to offer gift cards, you have a choice. You can dedicate a team of internal lawyers and operations specialists to understanding both what the laws of the several states require with respect to gift cards, which are a tiny portion of your total operations, not merely today but as a result of the next legislative session in Honolulu, because you absolutely must order the software written to calculate the payment to remit accurately several quarters in advance of the legal requirement becoming effective. Or you can make the much more common choice, and outsource this to a specialist.
That specialist, the gift card program manager, will sell you a Solution™ which integrates across all the surfaces you need: your point-of-sale systems, your website, your accounting software, the 1-800 number and website for customers to check balances, ongoing escheatment calculation and remittance, cash flow management, carefully titrated amounts of attention to other legal obligations like AML compliance, etc. Two representative examples: Blackhawk Network and InComm Payments. You’ve likely never heard of them, even if you have their product on your person right now. Their real customer has the title Director of Payments at e.g. a Fortune 500 company.
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