The Swedish fintech Klarna provide an interesting case study on the deployment of AI. According to Sebastian Siemiatkowski, Klarna’s CEO, their sales and marketing expenses fell 16% compared with the same period in 2023, while customer service and operations expenses shrank 14%. Notably, it achieved those cost savings — much of which are credited to the use of AI — while generating 23% higher revenues. AI is not free, of course. Klarna’s technology and product development expenses climbed 17% over the same period. The figures show that Klarna’s cost savings more than offset the higher technology costs. Overall operating expenses fell 2% and the company posted a small profit on a net income basis in the third quarter.
(The value of the AI cost savings is highlighted by substantial increases in other non-operating expenses. For instance, Klarna reported a 44% increase in losses from people not paying their loans back while funding costs rose 67%.)
The company has trimmed its workforce down from 5000 to 3800 over the last year, and claims that nine out of 10 employees already use AI in their daily work, but is aiming to hire over 100 engineers by 2025 in Poland. Siemiatkowski says that the new Warsaw hub will play a pivotal role in the company’s broader strategy to lead AI adoption.
Overall then Klarna was able to use AI to help to manage processing and servicing costs, which rose more slowly than revenue.