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Going forward, we’ll see two models prevail, both of which will offer SMB lending through an existing customer relationship:
1) Embedded loans, in which lending is tied to software that the SMB customer already uses as an operating system. This is similar to the Stripe models launched this month. Here, home services businesses manage their day-to-day clientele via Jobber and merchants manage their retail businesses via Lightspeed’s point-of-sale.
2) The “bank” model (with a license or not), in which lending is offered in addition to a set of financial products, often starting with a high engagement product like payments or a checking account. Square, for example, started with its POS payments product and later layered in lending.
From Swipe card, get stock; In defense of the IPO; New models for SMB lending, and more:
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