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Observations
Issuers have yet to enable SCA in some markets, for browser, app or both – CYP, ESP, EST, LTU, LVA, PRT.
Challenge success rates are low to very low. This means merchants lose sales and customers cannot get the goods and services they want.
Customers abandon checkout at high rates when challenged. This suggests customers are confused, don’t like the authentication method, and/or encounter poor implementations of SCA.
Even a successful challenge takes a long time to complete, especially for app. This suggests that significant friction is added to the customer purchase experience.
Issuers rely heavily on Visa/Mastercard for authentication stand-in. This suggests that issuers are not ready with their own implementations of EMV 3DS.
Authorization approval rates worsen with authentication stand-in. This means that merchants are penalized for lack of issuer readiness.
Authorization approval rates improve when the challenge succeeds. A bright spot, this suggests the payments ecosystem can deliver on the promise of SCA.
SCA readiness is more than just EMV 3DS enablement, it is about performance as well. Based on current testing results, the ecosystem has some ways to go.
From Microsoft SCA Testing Results | LinkedIn:
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