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A new kind of star is being created in South Korea, the cradle of global K-pop sensations such as BTS and Blackpink. Virtual idols — once niche subcultures of chronically online teenagers and twentysomethings steeped in anime and video games — are surging into the mainstream. Other than Re:Revolution, who were Korea’s first virtual stars, groups like Plave and Isegye Idol command tens of thousands of fans on livestreaming platforms such as YouTube, Soop, and CHZZK. They create content like recreations of Squid Game episodes and Minecraft quests. They also host dating shows, offering fans a kind of intimacy they could not expect from human stars.
From: Metaverse K-pop idols reshape fame and labor in South Korea – Rest of World.
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