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More compelling in the near term is ai’s potential for advertising. Since Apple restricted Meta’s ability to track user data across third-party apps on iPhones, Mr Zuckerberg’s firm has had to overhaul its advertising business “down to the studs”, says Eric Seufert, an independent analyst. It has done that fairly effectively, he thinks, by using ai to model user behaviour, rather than tracking the behaviour itself. Last year the company rolled out ad technology called Advantage+, which used ai to automate the creation of ad campaigns.
From: How Mark Zuckerberg escaped a metaverse-sized hole.
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Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business.
Amazon’s ad business has grown by double-digit percentages every quarter since Amazon started breaking out its revenue in 2021. It brought in $38 billion last year but currently centers on ads that give merchants a boost in search results.
From: Amazon Plans to Generate Photos and Videos for Advertisers Using AI — The Information.
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