Apple Pay Use In-Store Gets Boost From Tap to Pay

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The United States consumer base is increasingly mobile-centric. Approximately 6.9 million Americans used mobile wallets to make in-store purchases, accounting for 6.2% of all transactions. Apple Pay represents just more than half of the mobile wallet landscape, with 3.8 million consumers representing 3.5% of all transactions.

From: Apple Pay Use In-Store Gets Boost From Tap to Pay.

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In fact, 3.8 million consumers used Apple Pay in-store, but they used Apply Pay Later for just 500,000, or 13%, of these purchases.

POST Roboadvertisers, Roboads and Roboconsumers

 

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More compelling in the near term is ai’s potential for advertising. Since Apple restricted Meta’s ability to track user data across third-party apps on iPhones, Mr Zuckerberg’s firm has had to overhaul its advertising business “down to the studs”, says Eric Seufert, an independent analyst. It has done that fairly effectively, he thinks, by using ai to model user behaviour, rather than tracking the behaviour itself. Last year the company rolled out ad technology called Advantage+, which used ai to automate the creation of ad campaigns.

From: How Mark Zuckerberg escaped a metaverse-sized hole.

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Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business.

Amazon’s ad business has grown by double-digit percentages every quarter since Amazon started breaking out its revenue in 2021. It brought in $38 billion last year but currently centers on ads that give merchants a boost in search results.

From: Amazon Plans to Generate Photos and Videos for Advertisers Using AI — The Information.

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FCC opens 6GHz for wearables in boost to AR, VR – Mobile World Live

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The Federal Communications Commission (FCC) authorised the use of the 6GHz band for low power devices such as wearables, a move designed to spur development of new augmented and virtual reality applications.

From: FCC opens 6GHz for wearables in boost to AR, VR – Mobile World Live.

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US technology companies including Meta Platforms, Google, Apple and Microsoft have lobbied the FCC to expand the use of 6GHz band to ease the development of metaverse-related gadgets, claiming access will support faster connectivity via tethering and in turn enhance performance. 

Bank’s deputy governor says digital pound likely this decade

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Britain is likely to need a “digital pound” by the end of the decade, according to a senior official at the Bank of England.

Sir Jon Cunliffe, the deputy governor for financial stability, told a conference in Washington yesterday that he envisaged a UK digital currency created in partnership with the private sector.

From: Bank’s deputy governor says digital pound likely this decade.

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