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However, she also fears that less affluent consumers stand to be priced out of traditional face-to-face advice in the wake of the regulatory focus on St James’s Place and other wealth managers. “As scrutiny of the advice sector increases, risk appetite will diminish, and I think we’ll see the minimum levels for many advice firms rise to over £100,000 of assets per client, which will push the advice gap even higher.”
As things stand, an estimated 12.4mn UK adults have money to invest but cannot afford or do not want traditional financial advice. Could AI-powered insights help them bridge this gap in an affordable and more accessible way?
For starters, AI could nudge us into starting investing at an earlier stage; there are already plenty of Open Banking apps that can use our financial data to prompt better decision making and goal setting.
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