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More than half of all U.S. adults ages 18 to 34 use it, according to Pew Research Center, while about a third of those 29 and under say they regularly get news on TikTok, up from less than 10% in 2020.
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Some 91% of Gen Zers say they have purchased something they saw on social media, according to a survey from Citizens Pay, a buy-now-pay-later service from Citizens.