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These successful digital payment brands share common characteristics:
1. Bank-owned (all except Lydia, Satispay and SOFORT) – a group of banks gives a large percentage domestic populations automatic access to the service.
2. Large acceptance networks – a critical mass of domestic retailers and billers where consumers make payments gives the service a high utility.
3. Mobile-first – mobile has become the dominant device for initiating payments.
4. Cash-like – immediate finality, use anywhere, pay and get-paid (as a person or as a business).
5. Popular with consumers – convenient and easy to use.
MyBank is an exception (perhaps accounting for its lower value transacted) being available online only and seems to be mainly for B2B payments.
From: (7) We need a Wero! – by Jeremy Light – Agenda: Payments.
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