Your Data, Your Control

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Key takeaways

Data portability should be a fundamental consumer right. It gives individuals control over their personal information across digital services.
Data portability can be a game changer in the digital economy. It enhances consumer choice and market competition by making it easier for consumers to switch between providers and lowering barriers to for companies to enter the market.
Even when benefits are clear, many people will not switch. Habits, risk aversion and loyalty to current providers are behavioural barriers that can limit adopting data portability enabled services.

From: Your Data, Your Control.

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