Tobi Lütke, CEO of the Canadian e-commerce player Shopify, instructed staff to prove that a job can’t be done using AI before requesting new staff or resources. Since 2022 the company has cut its workforce by a third, which makes it an intereting case study for fintechs developing their AI strategies.
Swedish fintech Klarna is also an interesting case study on the deployment of AI. They were also early advocates for the new technology and according to Sebastian Siemiatkowski, Klarna’s CEO, their sales and marketing expenses in the first haf of last year fell 16% compared with the same period in 2023, while customer service and operations expenses shrank 14%. Notably, it achieved those cost savings — much of which it credited to the use of AI — while generating 23% higher revenues.
(The value of the AI cost savings is highlighted by substantial increases in other non-operating expenses. For instance, in the same period Klarna reported a 44% increase in losses from people not paying their loans back while funding costs rose 67%.)
Klarna trimmed its workforce down from 5000 to 3800 heading towards its (now stalled) IPO. It claims that nine out of 10 employees already use AI in their daily work, but is aiming to hire over 100 engineers by 2025 in Poland. Siemiatkowski says that the new Warsaw hub will play a pivotal role in the company’s broader strategy to lead AI adoption. Overall then Klarna was able to use AI to help to manage processing and servicing costs, which rose more slowly than revenue.
Does AI automatically mean returns for fintech? That is a more difficult question to answer. Shopify’s stock price is now around half what is was before the layoffs started. One explanation might be that while overall employee numbers are down, the average salary may rise as the hiring of expensive AI engineers continues. Klarna’s technology and product development expenses climbed 17% over the period discussed above, although the figures do show that Klarna’s cost savings more than offset the higher technology costs. Overall operating expenses fell 2% and the company posted a small profit on a net income basis in the third quarter last year.