When I read that ExxonMobil is teaming up with Fiserv to enable American drivers to pay for fuel using Amazon Alexa by voice, it reminded me of their pivotal role in the history of payments. Way back in 2007, I wrote this:
The revolution (Money 3.0?) has already started. Millions of consumers rolling through tollbooths without stopping, their in-car transponders beaming information to an RFID (radio frequency identification) reader and triggering a process by which tolls are transferred from a credit card or bank account to the highway authority. Millions more use SpeedPass devices to pay for gasoline, simply waving a key fob in front of a reader built into a gas pump, paying for gas without every opening their wallets. Millions more have started to use contactless payment cards for small purchases. The technology is now here, but how long will the cultural change take?
Well, actually, the cultural change didn’t take that long in some markets (America took a little longer because of the prevalence of no-signature stripe transactions that we already fast and convenient) but it was interesting to me that it was a retailer leading the way. Now that drivers with Alexa-enabled vehicles, Echo Auto, and other Alexa-enabled mobility devices will be able to say, “Alexa, pay for gas” at more than 11,500 gas stations across America, I cannot help but see this as a marker that voice is coming to the point-of-sale.