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A striking feature of the manipulation of our attention by smartphones is that it is not usually achieved through misinformation. Typically, our phones are not supplying us with false information. As those who endlessly scroll news platforms can attest, the accuracy and truth of the information they are accessing is central to whether they will continue to use a platform. Rather, what is being manipulated is our attention.Footnote6 The provision of information, resources, or useful tools is a way to draw in smartphone users whose attention can then be manipulated either for the purposes of marketing (think advertisements on news websites, ‘clickbait’, and targeted advertising), or for collecting social information that can then be used for manipulation (again, as in the Cambridge Analytica affair). Google Maps, for example, provides the user with accurate navigational information, while also providing the company Google with valuable information about all sorts of things from daily routines to shopping habits they can then use for targeted marketing across other unrelated apps. Tech companies can also add such data to large, anonymized databases which are a valuable commodity. This sort of manipulation, we argue, undermines the first-pass assessment of smartphones as cognitive extensions. Importantly, what is key here is not just that our phones can be used to exploit and manipulate us, but that they are designed for this purpose.
From: Full article: Smartphones: Parts of Our Minds? Or Parasites?.
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