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Banks, who retain their customer relationships by having a card in people’s wallets as well as serving the clients in their mobile banking app will lose this relationship in favour of players like Google (Pay) who will provide consumers with the money management, payment and commerce app that does it all. The customer relationship between bank and consumer will be lost while the account will simply act as the rails utilised by overlaying players. For the card networks and the banks involved in the acquiring side (enabling payment acceptance for merchants) the relationship will be challenged and eventually replaced with powerful commerce tools that have the payment part simply built in.
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