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Financial health is going to take center stage in 2021 for a few reasons that have nothing to do with what the advocates talk about:
Banks (and credit unions) will up their virtue signaling to unbearable decibel levels. Fintechs have been telling us (inaccurately, in many cases) about how much they’re concerned about consumers’ financial health. Incumbents have paid lip service to it, but with a new administration occupying the White House (probably), demonstrating their social conscience and contribution—to more than just low income consumers—will be a top priority for incumbents.
Financial health scores are emerging. The topic of financial health is often dominated by discussions of financial literacy—which is virtually useless (not enough room here to explain why). Quantifying financial health has been a challenge because self-reported measures are unreliable. But some companies—like Financial Health Network and MX—have developed robust financial health scores that rely on actual account data.
Financial health will be regulated. Look for the new administration to require banks to monitor and improve their customers’ level of financial health. What could this look like? Todd Baker and Corey Stone recently proposed some ideas. The first of their three-stage proposal would require providers to “make available to regulators data that regulators can use to analyze and measure changes in customer financial health.”
The combination of these three factors will spur innovation in the fintech community to build financial health platforms.
From Top 5 Banking And Fintech Trends For 2021.
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