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Nationwide believes that simply having the choice of coming into a branch is helping it win customers of all ages. Its famous promise to keep all of its sites open until 2028 at least means it is literally the “last bank in town” in 135 locations around the UK. Nearly 200,000 more customers have used its branches year-on-year, and 40 per cent of Isas are opened in person (these tend to carry much higher balances than Isas transferred online).
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