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My question today is: Where’s the natural home for our personal medical and behavioural data?
It comes down to trust, and I think there’s no better, more trusted home than a bank. We trust banks to protect our financial assets, our will and all our essential documents. Sure, there have been hiccups now and then, but nowhere near as severe as those of the tech companies. Among Facebook’s numerous privacy breaches is one involving the data of 533 million users, and Facebook has been glacially slow to admit they have a privacy problem.
As blockchain technologies sneak into every aspect of finance, transforming banking as we know it, we should keep in mind that banking is not about money. At its core, banking is about trust. No trust, no bank: it’s as simple as that. However, if trust is the product, why don’t banks decide to truly own the concept?
I picture our lives as rings in the water. At the centre is our deeply personal data. The next ring is our health data. Beyond that, you’ll see the data we share with our friends on social media. Why don’t banks step up to manage all those data points on our behalf? They could negotiate with Facebook’s efforts to monetise our information, double-check Apple’s small print, and bargain with our health insurance companies as they download our health records from Fitbit.
What I’m proposing is pretty simple, isn’t it? Since banking is the natural home of trust, shouldn’t it be the natural home of the billions of data points we aggregate throughout our lives? Depending on a bank would impart a renewed sense of security, rather than having no choice but to rely on Alexa for advice in a desperate moment. Because guess who Alexa would advise us to trust.
From The future of banks will be more about trust than finance – Transactions & Technology –:
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