Rita Liu, formerly of Alipay and now of Mode, links open banking and QR codes by saying that “QR codes can revolutionise the front end as they have in the East, while Open Banking can revolutionise the back end”. This is a characteristically accurate analysis of the opportunities for bringing added value to merchants. As she highlights, the direct flow of information between consumers and merchants creates a simplified, cost-effective value chain, and it can transform merchants’ engagement with customers by leveraging data to offer a truly personalised experience. This is precisely what Australia’s domestic debit network Eftpos hope to achieve with their launch of the eQR service.
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Eftpos Australia has signed up Commonwealth Bank, National Australia Bank, Coles, Woolworths, Azupay, Beem It and Merchant Warrior to support the rollout of its new QR payments platform, eQR.
From Eftpos signs up banks, fintechs and merchants for eQR roll out:
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As with other retailers, one of the attractions for supermarket chains is that their app can combine payments, loyalty and spend tracking in one and a simple quick QR scan is all that is needed to get everything done.
From Forget Contactless, We’re Going Contact-Free:
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