Polymarket is enticing users to provide identifying information by offering them faster trading speeds. Earlier this month, it rolled out an online portal where individual customers can submit information including passports, licenses and proof of residence. Submitting the information isn’t mandatory. But customers who complete the forms can access Polymarket’s U.K.-based server, which offers the fastest trading speeds, giving them an advantage of milliseconds over other users. Those milliseconds make a difference for the key subset of their customers who drive significant levels of high-speed, automated trading volume. A difference of milliseconds can make or break some trading strategies.
It’s almost as if identity is the new… well, you know.