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To that end, J.P. Morgan Chase Global Head of Payments Technology Mike Blandina and Global Head of Payments and Commerce Solutions Max Neukirchen said the trends in digital payments set in motion well before 2021 will bring innovations beyond the confines of marketplaces and consumer-focused super apps well after 2022 ends.
Looking back on 2021, they noted that the great digital shift has its roots pre-pandemic, when new payment methods started to gain broader acceptance and multi-site marketplaces became a major economic force.
One would have thought that COVID-19 would have upended everything. As Neukirchen noted, at the end of 2020 and lurching into 2021, vaccines were just starting to be rolled out, and no one was sure how the year might play out.
“Then we saw a strong rebound in the economy, which was reflected in the payment space,” he said. “The strength was reflected not only in volumes, but also with continued innovation, particularly within digital payments.”
Blandina and Neukirchen said the past several months have seen the continued “embedding” of payments, rendering them virtually invisible in various use cases and B2B workflows. And while there’s been much discussion and attention focused on the rise of the consumer super app, as Blandina noted, “there’s a future ‘merchant super app’ out there.”
From Super Apps Set Stage for Consumer-Focused Commerce | PYMNTS.com.
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As Blandina noted, for the marketplaces, “it really starts with what we call trust and safety — which rests with federated identity, which gives you the real understanding of who it is you’re really working with.”