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Then came Pix, an instant-payments system operated by the central bank. Launched in November 2020, it has transformed the way Brazilians make payments. The platform allows consumers and merchants to send and receive money via a qr code, without having to share details of their wallet, fintech provider or bank. In April around 118m people used the platform—or more than two-thirds of Brazilian adults. In the last quarter of 2021 they made a staggering 3.9bn payments. Already Pix has surpassed debit and credit cards as the most popular method of payment in Brazil. One in five transactions now takes place on the platform’s mobile app.
From Digital payments have gone viral in Brazil | The Economist:
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Policymakers also acted to encourage adoption. Unlike its Mexican counterpart, whose Pix equivalent has been less successful, Brazil’s central bank compelled big banks and fintech firms to join its platform. During the covid-19 pandemic it mandated that emergency payments made by the government should also be available through the app. In this way, up to 30m unbanked Brazilians received a cashless payment for the first time.
The introduction of Pix has had a mixed effect on the country’s banks. Current-account service fees charged by Brazil’s five biggest lenders were almost 2.7bn reais lower in 2021 than the year before. But banks insist that Pix also presents them with opportunities. For one thing, as society goes cashless, they are spending less on transporting lorryloads of banknotes. And although it is not necessary to have a bank account to use Pix, the platform seems to encourage people to open one. According to Mastercard, a credit-card giant, Brazil reduced its unbanked population by as much as 73% during the pandemic. There are now more potential customers to sell credit products to, says Julio Paixão of Bradesco, one of the big five banks.
One of the biggest surprises is that despite the astronomical success of Pix, the number of credit-card transactions has continued to grow. Pix is not just serving as a substitute for other cashless payment methods, but increasing them.