Where are influencer marketing dollars going? — The Information Forum

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TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024

From Where are influencer marketing dollars going? — The Information Forum:

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How Local Support Influences Consumer Choice | PYMNTS.com

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Communities are important to consumers. PYMNTS’ data finds that a financial institution’s (FI’s) lack of support for local charities can persuade one-third of customers to move their accounts elsewhere, and the age groups most impacted by charity participation are critical: bridge millennials and millennials.

From How Local Support Influences Consumer Choice | PYMNTS.com:

Will my bot care about charitable giving (or soccer sponsorship or adverts with horses walking around in a space station) when it decides that I need a new savings account or a different credit card?

Contemporary music continues to lose relative popularity – Marginal REVOLUTION

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The latest report shows that the consumption of old music grew another 14% during the first half of 2022, while demand for new music declined an additional 1.4%. These old tunes now represent a staggering 72% of the market.

From Contemporary music continues to lose relative popularity – Marginal REVOLUTION:

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Senators to CFPB: Protect Consumers From P2P Scams | PYMNTS.com

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The letter from senators points out that operators of P2P services talk about convenience without having a plan that protects customers and “instead sought to avoid providing reimbursement when their customers are defrauded or scammed.”

From Senators to CFPB: Protect Consumers From P2P Scams | PYMNTS.com:

But why is the payment schemes’ fault when a consumer instructs them to send money to a fraudster?

Business Reporter – Sustainability – IoT security for smart cities

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A connected place provides a range of critical functions and services to its citizens. The systems that these functions and services rely on will be moving, processing, and storing sensitive data, as well as controlling critical operational technology. Unfortunately, this makes these systems an attractive target for a range of threat actors. A connected place will be an evolving ecosystem, comprising a range of systems that exchange data, which will only add further risks.

If connected systems are compromised, the consequences could impact the local citizens. Impacts could range from breaches of privacy to the disruption or failure of critical functions. This could mean destructive impacts, which in some cases could endanger the local citizens. There could also be impacts to the local authorities that are attacked. These could include a loss of reputation that could affect citizen participation, or the financial impacts of dealing with the aftereffects of an attack.

From Connected Places Cyber Security Principles – NCSC.GOV.UK:

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PSA Certified is a global partnership of security-conscious companies that are proactively building security best practices into devices at scale. Our security framework and independent third-party evaluation scheme was originally spearheaded by Arm, CAICT, ProvenRun, Riscure, SGS Brightsight, TrustCB, and UL. Today, the original founders alongside new members, Applus+ Laboratories and ECSEC Laboratory, are providing the resources needed to build a security by design scheme that starts with the Root of Trust and is aligned to cybersecurity requirements of USA, Europe and China.
PSA Certified has scaled to become one of the fastest growing, most valued security ecosystems, globally. Being awarded ‘Ecosystem of the Year’ in the IoT Global Awards 2021 is a testament to the role it has played and will continue to play, in uniting industry, standards bodies, regulators and insurers together under one initiative. In doing so it’s accelerating the cross-industry collaboration required to untap the full potential of the IoT. With nearly 100 certifications from over 50 partners, PSA Certified has democratized the adoption of security across the electronics industry, giving the ecosystem the confidence to innovate, while protecting consumers, businesses and service providers from the most common hacks.

From About PSA Certified | PSA Certified:

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Trusted components also help to democratise security, providing secure, certified silicon and system software built using standardised best practices. With these, OEMs and device vendors can use the built-in and verified security capabilities in their end products. In fact, almost half of respondents (48 per cent) to our survey that work in the smart cities market said building with trusted components is the most important consideration when they are developing a secure device. By “trusted” we mean products with a certified Root of Trust – a component built into the silicon that provides the security features the rest of the system or device relies on, such as secure boot, cryptography and secure storage.

From Business Reporter – Sustainability – IoT security for smart cities:

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South Korea’s SK Telecom to build its first Web3 wallet

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SK Telecom said users of its wallet will be able to store, transfer and receive blockchain-issued tokens such as cryptocurrencies, non-fungible tokens (NFTs) and “soulbound tokens” (SBTs), which are permanent, non-transferable NFTs for verifiable identifications and certificates.
SK Telecom owns over 47% of all mobile communications users in South Korea as of 2021, according to Korea Information Society Development Institute (KISDI).

From South Korea’s SK Telecom to build its first Web3 wallet:

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Southeast Asian countries prep QR code payment interoperability

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Indonesia, Malaysia, the Philippines, Singapore and Thailand are planning to link their respective systems, meaning that people from each country will be able to seamlessly pay for goods and services throughout the region.

Payments will use local-currency settlements between the countries, bypassing the need for US dollar as intermediary.

From Southeast Asian countries prep QR code payment interoperability:

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South Korea’s SK Telecom to build its first Web3 wallet

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Fast facts

SK Telecom said users of its wallet will be able to store, transfer and receive blockchain-issued tokens such as cryptocurrencies, non-fungible tokens (NFTs) and “soulbound tokens” (SBTs), which are permanent, non-transferable NFTs for verifiable identifications and certificates.
SK Telecom owns over 47% of all mobile communications users in South Korea as of 2021, according to Korea Information Society Development Institute (KISDI).
The telecommunications arm of conglomerate SK Group also operates its own metaverse, Ifland, which has a monthly average user base around 1.1 million people.

SK Group’s information technology investment subsidiary, SK Square, has been working on its own cryptocurrency that is intended to be used within SK’s Web3 network.

From South Korea’s SK Telecom to build its first Web3 wallet:

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A Milestone for M-PESA – by David G.W. Birch

As soon as M-Pesa went live it was immediately apparent that the market was using it in ways that had not been part of the original business model. In particular, businesses began to use it. They started to deposit cash (as a kind of “night safe”) as well settling transactions and paying wages. What’s more, some big businesses started accepting M-Pesa for payments (including the national airline, the power utility and insurance companies). The Safaricom CEO Michael Joseph realised that something big was going on and drove his team to scale. He focused on developing the agent network. Safaricom already had agents, of course, because they used them to sell airtime, but Michael realised that they needed to increase the size of the network substantially and this meant dealing with agent incentives, float management, trading and so forth. Suffice to say that becoming an M-PESA agent became an attractive proposition.

 

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