It’s been a big week for the digital identity sector in the UK this week because of the imposition of age verification for dult services. This means that I’ve been thinking about adult service a lot this week. I realise it is a sensitive topic to cover in family-oriented publication, but it is important, so I will do my best to highlight the implications without offending.
Let me begin with a tweet from Gillan Branstetter, Communications Strategist at the ACLU’s Women’s Rights Project in which she said that “The biggest red flag to me about crypto is most sex workers wanted nothing to do with it. I would trust a single sex worker on digital finance and security more than a conference hall of VCs and tech bros”. I remember noting this at the time because I was curious as to wether the evident demand for adult services would translater into a demand for cryptocurrency.
Thinking about this reminds me that some months ago, for reasons that are too complicated (and too boring) to go into here, I was able to ask the operator of web studio businesses about this and she told me that they had no interest in Bitcoin, only Tether. What they, and their models, wanted was dollars. Their whole payments operation was geared to getting payment in dollars, to paying their suppliers and performers with dollars, to saving and investing dollars and to holding dollars in legitimate regulated institutions where they would be not cheated. Tethers were the way, as they saw it, to hold dollars.
I just logged in to a popular adult side to create an account for research purposes — as Alexander dePfeffel Johnson — and found that I could choose between Bitcoin, Ethereum, Ripple, Tether and some other cryptocurrencies to pay with. Not that I bothered with any of them, because using cryptocurrency is such a hassle, but it did make me wonder whether there is now any real take up of cryptocurrencies in the adult sector. A quick survey of the available literature would seem to indicate that adult services represent a tiny fraction of Bitcoin transactions, for example.
(There were some tokens specifically designed for use in the adult services world, but when I last looked they were somewhere between 94% and 100% from their all-time highs.)
That in turn reminded me of the BBC’s recent documentary on the technology of the modern payment card (The Secret Genius of Modern Life
Series 1: Bank Card), in which the presenter Hannah Fry explored the role of the adult sector in the evolution of the modern bank card industry. She made the point that rampant chargebacks in the early days of the internet drove the rapid development of authorisation and authentication techniques for “card not present” transactions.
Why am I so fascinated by all of this? Well, as one adult industry executive summarised rather nicely for the Financial Times, “The story of the porn industry is the story of trying to take payments”. Indeed. And there was also a very interesting Slate podcast that touched on this, featuring Samantha Cole talking about her book “How Sex Changed the Internet, and the Internet Changed Sex”. She made the point that a great many payment-related innovations came directly from the demands of the adult sector: subscriptions, paywalls, online card use and so on.
I don’t know if you’ve ever seen the movie “Middle Men”, but it’s an enjoyable 2009 fictionalised version of the story of the men who invented online commerce by figuring out how to take credit card numbers over the internet. The adult industry was early into the space, has constantly evolved paid content technology and business models, and has all sorts of experience with anti-fraud techniques and all the rest of it. And it is certainly true that well beyond the internet, the demands of the adult sector have driven technological development.
(The movie, by the way, has an amazing backstory, because the producer Christopher Mallick was one of the real-life inspirations behind the film.)
The idea that adult services have pushed the development of new technologies is well-established and it is clearly especially true about the world of payments. But I am now beginning to wonder if they might also have a similar impact on the wolrd of identity. The UK has just implemented age verification for adult services, in common with many US states, and the initial statistics seem to show a substantial uptake in the use of new identity technologies, not mention a substantial uptake in the use of Virtual Private Networks (VPNs). Proton, the Swiss-based company behind the top VPN app, said it had experienced a more than 1,800 per cent increase in daily sign-ups from UK-based users. Similarly, Nord said there had been a 1,000 per cent increase in UK purchases of VPN subscriptions.
Under the UK’s new Online Safety Act, the regulator has outlined age verification methods that it considers “highly effective” (whichis the compliance benchmark). These are:
- Open banking which asks your bank to verify you are over 18 (don’t worry, the bank doesn’t know which site you are visiting). I used this in my first experiment to test the age verification paths and it was quick and easy.
- Photo identification whichcompares a photo of your with submitted identification, such as a passport.
- Age estimation that uses AI to analyse your age based on a photo of your face.
- Mobile network operator age checks in which verification services will confirm whether or not your mobile phone number has age filters applied to it.
- Credit card checks, which work because you must be over 18 to obtain a credit card.
- Digital identity wallets, which store information proving your age. I tried this as well and it was again quick and easy.
- Email-based age estimation that takes your email address. I used to this to prove my age for Discord (using an old email address that does not contain my actual name of course!).
With millions of monthy users, it seems that a substantional fraction of the British population will soon have experience in using age verification, and not only for adult sites. This will mean that it will be easier to bring in verifiable credentauls for other services, meaning that both privacy and security will be enhanced.
Of course, in time, the new identity technologies and the new payment technologies will come together. If I can have a pseudonymous wallet from (for example) my bank and I can use that wallet to hold central bank digital currency and I can use that central bank digital currency at an adult side without the adult site ever knowing my real name or any other personal details, and the central bank having no idea who it was who used the currency at the adult site, then we have a much better infrastructure for the post-industrial always-on society. For this to work, the wallet needs to provide two functions to the adult sides: a persistent and unique site-specific identifier, and a cryptographic proof that the wallet owner is over 18.
Perhaps it will be the adult sector that drives the adoption of convenient and effective identity services just as it drove the adoption of convenient and effective payment services!