Transactions in this future world will be frictionless and invisible, yet the pricing will be transparent. Our digital wallets will do our transacting for us, autonomously and with our permission. The busy consumer will be spared many tedious transactions, and the underserved consumer will see opportunities open up where none existed before.
Rather than carrying cash or even cards in a physical wallet, value will be stored in a digital wallet that will be our primary account. This “wallet” is actually a sophisticated piece of software that manages multiple payment accounts, loyalty programs, and perhaps manages our investments and our identities. The value held in our wallets can be traditional funds, crypto-currency, store credit, gaming tokens, and much more. All of this value will be accessible and fungible within the wallet as users perform transactions.
In 2030, small routine transactions will be autonomous, machine-to-machine. Purchases will not require interacting with a cashier or even a website or app shopping cart. The purchase will be logged, invisibly but transparently, and your wallet will pay the merchant. This will also be the case for non- discretionary payments, such as bills. If it needs to be paid, artificial intelligence (AI) will know and do it. When approval is needed, the user will be notified. When it comes to major purchases, offers and discounts will arrive automatically, but approval will still be manual. Nonessential purchases (the fun stuff) will also largely be manual, but the potential for automation within defined parameters will be high and ubiguitous. AI will review competitive offerings and make sure your choice is the optimal one for that time and place.
What form will this AI agent take, and “where” will your wallet reside?
It will not be in the personal device you carry in your bag or pocket everywhere you go. Or rather, it will not only be in your personal device- it will be in every device you possess, in a cloud or aura that surrounds you, or stored in many places, a capability offered by Web3.
Guibaud, S. and S. Sieber (2022). 2030: How Embedded Finance Takes Over the World. Embedded Finance: When payments become an experience. Hoboken, NJ, John Wiley & Sons: 197-222.