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Global Payments Manager at Ingka Group (IKEA Retail) Anna Pulante pointed to a number of initiatives underway at the world’s largest furniture retailer to use digital payments — specifically mobile — to breathe new life into its model.
“We’ve recently introduced a new way of shopping at IKEA, and that’s being able to shop and go within your app,” she said. “This has certainly changed the way that our customers shop at IKEA.”
That effort is turning the smartphone-app combination into “a shopping companion,” she said, “being able to create your shopping list in your app, and then ultimately being able to just check out and pay. It creates a more empowered shopping experience within IKEA.”
Saying there’s no “one-size-fits-all” solution, Pulante explained certain payment types, like cryptocurrency, are not currently relevant to IKEA or the customer profile drawn to the brand.
That’s not a condemnation of all exotic, new payment methods, as she expressed interest in the future of central bank digital currencies (CBDCs).
“I think what’s more interesting is talking about digital currency,” she said. “We have the digital euro that’s been in talks. That’s where we see things are headed in this sense.”
From Payments Are ‘Sexy’ Again at IKEA | PYMNTS.com:
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