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The Bank and the Treasury note that in order for the digital pound to anchor the monetary system, it needs to be “usable and sufficiently adopted by households and businesses”. There is no other way to achieve this than to follow the success of introduction of contactless on the Transport for London (TfL): a masterclass in influencing payment behaviour.
On Tuesday 16th September 2014 Visa Europe announced that contactless payment via credit, debit, charge or pre-paid cards (or other devices) would be accepted on most TfL services. The announcement coincided with new figures showing that the use of contactless cards had increased month-on-month by 7%, reaching a total transaction value of £136.4 million, indicating a growth in contactless use of 207% since June 2013. Visa said that this new TfL offering would accelerate the growth of contactless further.
They weren’t wrong…
In 2016 £25 billion was spent using contactless cards, more than double the spending in the previous eight years combined (£11 billion). Between January and June 2017 £23 billion was spent using contactless, nearly double the total for 2016.
In less than 2 years the UK became the leading European market for contactless transactions and we have the cashless transit system to thank for it. It masterfully provided a safe environment for people to use a new payment method, frequently, for a very low value. This allowed them to build trust, embed it in their behaviour and then use it in other environments. After using contactless on the tube day-in-day-out, people felt confident enough to use it for small shopping trips while the limit was under £30, and then greater sprees when it was lifted to £100.
From (1) The Digital Pound needs a TfL moment to be successful | LinkedIn.
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