Start with differential pricing, often in the form of a “surcharge” on card usage or a “discount” for using cash. The idea is intuitive enough: why not make users of expensive cards pay for them? Surcharges are popular in Australia. When restrictions on surcharges were lifted in Canada in 2020, a survey of 4,000 businesses by the Canadian Federation of Independent Business found that nearly 20% were considering introducing them. They exist in parts of America.
Many have tried regulation instead. In 2015 Europe capped interchange fees for credit cards at 0.3%, several times less than most American ones. Australia introduced caps for credit cards at 0.8% and for debit cards at 0.2%. It also encouraged surcharges across a wide swathe of merchants so that shops would not have to worry about losing business to competitors if they imposed them. America’s Congress passed the Durbin amendment in 2011, capping debit-card fees at $0.21 plus 0.05% of transaction values for cards issued by large banks. Yet the amendment had unintended consequences. Because debit-card fees fell, rewards associated with them did so as well. Consumers migrated to credit cards, which do not have fee caps. America now props up the global profits of the card networks and issuers. Insiders reckon that half of Visa’s and Mastercard’s revenues come from America.
American regulators are unlikely to go the European way. Instead they want more competition. Some hope the Federal Reserve’s FedNow, which will facilitate instant account-to-account transfers when launched in July, will be a game-changer like India’s upi or Brazil’s Pix. Similar hopes exist for other fast systems like Real-Time Payments, launched in 2017, and the existing card networks’ new systems. Mr Siddiqui is optimistic about business-to-business payments. Systems like FedNow are a big improvement on today’s wire transfers, which cost $25-35 as they must be manually checked. Automated clearing-house transfers are cheaper, but they are slow and do not tell senders whether the money has gone through. Businesses are more open to new payment methods and to case-by-case pricing than consumers, so they may switch.
Consumer payments are less assured. Although person-to-person bank transfers have taken off in Britain and Europe, they have struggled to make headway with retailers, where the real money is.
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Hence a third strategy, to build an alternative payment method for existing repeat customers, rather like the RedCard of Target, a big retailer. RedCard offers customers 5% discounts on Target purchases, encouraging them to spend at Target over its competitors. Some 20% of the firm’s $100bn annual revenues come through RedCard. The interesting aspect, says Mr Rampell of a16z, is that for its debit cards, Target takes the money direct from a customer’s bank account, sidestepping normal card fees altogether.
The potential gains are large. Target would save around $2bn a year if all its customers used RedCard rather than their normal credit cards. Other companies might follow suit.
From The old bank/card model is still entrenched in the rich world:
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