The Apple shocked many people with the launch price of its Vision Pro headset. At $3,499 they are not going to be an impulse buy at the airport. But they are, apparently, amazing. One journalist went so far as to say that using the Vision Pro was “the most mind-blowing moment” of a career covering Apple and technology, which suggests to me at least that something interesting is going. Perhaps $3,499 really isn’t a lot of money for an entirely new way to interact with both the mundane and virtual worlds?
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At least one Apple procurement employee has told a component supplier that they are optimistic about the headset’s success, suggesting it could follow the trajectory of the AirPods, whose shipments roughly doubled in size each year between 2017—their first full year on the market—and 2020, according to a person who spoke to the employee.
From Apple’s Learning Curve: How Headset’s Design Caused Production Challenges — The Information:
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As most observers have noted, the Metaverse will be made up from many different metaverses and there is no reason to think that a games metaverse accessed using a Meta headset will be the same as a (for example) engineering metaverse experienced through an Apple headset or a (for example) media metaverse seen through Google goggles. What they all are, however, is shared social spaces where people obtain experiences together.
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However, it might be that Apple is introducing a new binding process for digital identity with the launch of the Apple Vision Pro. The extended-reality headset that was launched to a fairly receptive audience earlier this month, uses biometrics in such a way as to cement the relationship between the user, the platform, their identity and, presumably in time, their wallet.
From Apple Vision Pro Signals Another Move Into Digital Identity for Apple.
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However, Mark Gurman at Bloomberg has now tweeted that many people will have to set extra money aside to buy the Vision Pro. That’s because there’s no room for wearing glasses under the headset, so those who wear specs have to find a different way to be able to see the microOLED displays in perfect clarity.
This is achieved by prescription lenses which sit in front of each eye. They attach magnetically to the Vision Pro, Apple has said, but it has not given any clue about pricing.
From Apple Vision Pro: Report Claims New Eye-Watering Price Shock.
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Finally, as a place holder in an important new category of technology, an Apple headset would be a statement of intent, rather than an end in itself. However impressive the technology behind the device, it will still suffer from the problem common to all VR and AR headsets: most people do not want to don a bulky headset or to cut themselves off from the world to enter a different digital realm.
Until the same experiences can be worked into lightweight glasses — or even, one day, contact lenses that make the technology completely invisible — VR and AR are unlikely to infiltrate everyday life in the way that smartphones did. But if Apple finally launches its headset next week, it will have taken the all-important first step.
From Apple’s mixed reality headset is a hedge against disruption | Financial Times:
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