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There are more than 300 bars, breweries, and eateries using iPourIt technology throughout the U.S., says CEO Chris Braun, and the majority of operators are serving food. iPourIt, based in Lake Forest, California, touts itself as the first self-pour tap wall system to be designed and installed, thus beginning the rise of the self-pour revolution. Though similar in theory to self-serve frozen yogurt since guests can pour as much or as little as they please, iPourIt is more sophisticated and uses RFID technology to limit access to the taps to customers verified to be 21 years or older, plus tracks the ounces poured to create a cumulative bill for each guest throughout the visit.
Operators report an average increase in alcohol sales by 39 percent after installing a self-pour wall,
From: Self-Pour Walls Spike Alcohol Sales and Boost Guest Experiences, Operators Say | FSR magazine.
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