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Now Plaid, which has around 1,000 employees, is leaning more heavily on selling identity verification tools and services related to loan applications and payments, competing with firms such as Socure, Stripe and Finicity.
Some of Plaid’s diversification has come by way of its acquisition of identity verification startup Cognito for a reported $250 million in 2022. Plaid has been able to cross-sell that service, which allows businesses to screen new users for fraud risk, to nearly half of its new customers, Eric Sager, Plaid’s chief operating officer, told The Information.
From Plaid’s Leadership Evolves to Prove It’s Not a One-Hit Wonder — The Information:
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