The UK’s Financial Conduct Authority (FCA) is proposing to bring in some strict rules to cover social media “influencers” who promote financial services (or ‘finfluencers’ as they are now labelled, although not by me). As it happens, I have some concrete evidence that I am just such a person, I will look forward to seeing the new guidelines and will of course do my best to follow them. Now, I am not a lawyer, but it sounds to me that promoting cryptocurrencies might get you into trouble. Therefore you can imagine my surprise when I started getting messages from friends asking me why I was advising them to buy some obscure cryptocurrency that I’d never heard of!
The fact that a social media following translates into influence over the purchase of financial products is clear. If celebrities did not have any such influence then they would not have been paid millions and millions of dollars to shill picture of chimpanzees wearing sunglasses (for example) as the pop star Madonna did. The famous American football player and part owner of a famous English football club (Birmingham City, if you are curious) Tom Brady appeared in commercials for the now infamous FTX and the celebrity Kim Kardashian promoted EMAX tokens on Instagram. Now they and many others are facing lawsuits from “investors” who lost their shirts in crypto-speculation.
Now that it turns out that I am a influencer, I will have to be careful. You may be quite rightly wondering why I am so certain that I am indeed a finfluencer. Well, a few months ago,
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The bank blocked a number of transactions, it spoke to James on the phone to warn him and even called him into a branch to speak to him face-to-face.
However, the scammer’s hold over James was so strong after being indoctrinated to this supposed plight, he insisted the payments went through.
From: Fraud victim gets surprise £153,000 refund despite rules – BBC News.
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Increasingly, the best place to create a false identity and use it to identify, target and groom potential victims is on social media, via Facebook, Twitter and Instagram. In the US, the Federal Trade Commission says 27 per cent of all reported fraud is initiated this way, declaring social media to be “a gold mine for scammers”.
From The UK’s weak digital bill will fail to deliver knockout blow to online fraudsters:
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The FCA cited research from consultancy MRM which found that almost three quarters of young people say they trust information provided by social media influencers. A 2021 survey by the watchdog found that almost 60 per cent of under-40s who had invested in high-risk products said they based their decisions on social media posts and the news.
From: UK watchdog proposes tougher rules on ‘finfluencers’ | Financial Times.
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