the Consumer Financial Protection Bureau (CFPB) have published their report into “tap to pay”, which finds that financial services providers can offer applications to facilitate POS payments but “cannot rely on NFC technology on mobile devices using Apple’s iOS operating system”. This means that competition is limited and that widely used payment apps such as PayPal, Venmo, and Cash App are not available via convenient contactless connectivity and that consumers must use Apple’s proprietary payment service, Apple Pay.
Tap-to-pay is here to stay.
Overall, roughly three in four of 130 million iPhone users have activated Apple Pay, with nearly 56 million U.S. consumers making an in-store payment using Apple Pay in April 2023, accounting for nearly half of iOS users. And in 2021, there were an estimated 25 million Google Pay users, which is forecast to grow by another 10 million users by 2025. Visa recently reported that 1 in 3 Americans use tap-to-pay for purchases, seven times the use from just three years ago. Mastercard reported that contactless payments globally account for over 60 percent of in-person transactions.
Anil John, Technical Director of Silicon Valley Innovation Program at the U.S. Department of Homeland Security, commented on the report calling it “recommended reading” and saying that if you substitute “payments” with “identity” in much of the report, “it gives you a preview and the playbook” that is, and will be, used by the Techfins to make themselves gatekeepers when it comes to identity related transactions that take place on mobile devices (ie, pretty much all identity-rlated transactions). He is of course correct and , as has been obvious for years, when tap-to-pay becomes a subset of a more generalised tap-to-prove infrastructure, those gatekeepers will have significant power. Back in 2014, in my tongue-in-cheek reminiscences of Money20/20 in Las Vegas that year, I made the same point about Apple, saying through the voice of an alter ego “I don’t fall for your ‘easy payment’ waffle. I know it’s just a trojan horse for your wallet play: loyalty, coupons and — if you have your dastardly way — identity.”