When Apple announced it’s Vison Pro headset, may people commented on the the $3,499 launch price (comparing it to the cost of Meta’s Occulus headset) but I felt that is was not really that expensive in historical context and predicted that there would be plenty of people who will buy one to begin experimenting with it. Me, for example. Well, based on early order trends for the headset they seem to be flying off virtual shelves.
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Apple’s Vision Pro will probably sell fewer than 200,000 units, because of supply constraints on components, as well as the price tag. It “will be a hit with developers in 2024 and then consumers in 2025”, predicts Dan Ives of Wedbush Securities, an investment company.
The thing to watch in 2024 is what those developers find to do with the device. Smartphones took off only after the launch of apps that turned internet-connected phones from novelties into vital everyday tools. Headsets, used mostly for gaming, still lack compelling use cases for most people. But as programmers begin to play around with the Vision Pro, that could change. In the months ahead, tech-watchers will have their eyes on Apple’s new gadget—and it will have its four internal cameras looking right back at them.
From: The fight to control the headset market will intensify.
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When Tim Cook introduced Apple’s Vision Pro, he turned mixed reality into a category, not just a theory. Apple’s glossy marketing showed a new vision for the technology — one that prioritized mixed reality over virtual reality — and lifted Meta’s efforts.
From: Tim Cook’s Apple Has Been Meta’s Best Friend. Completely By Accident..
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Apple will start shipping its first mixed-reality headset, the Vision Pro, this year. Its killer feature is the highest-resolution display ever made for such a device. Will there be a killer app? It’s early, but the world’s most valuable company has made a bold bet that the answer is yes.
From: 10 Breakthrough Technologies 2024 | MIT Technology Review.
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