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Digital twins, which rose to the mainstream during the metaverse boom, are gaining new steam in the form of digital IDs, or product passports (DPPs), that store data including manufacturing details, supply chain origins, materials used and ownership history. It’s no longer a “nice to have” for fashion brands — it will soon become a requirement.
Starting as early as 2026, the European Commission will require brands selling in the EU to equip items like apparel, accessories and electronics with DPPs in order to make supply chains more transparent and enforce brands to meet their sustainability goals. Brands currently testing the technology are figuring out ways for it to collect customer data and add perks beyond the point of purchase.
From: Ski lifts and instant resale: New ways to use digital IDs | Vogue Business.
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