My general view on the future of retail financial services has been for some time that the big change in financial services will come when customers use AI to assess offers from financial institutions. They will have access to AI as powerful as the banks have – because Google, Facebook, Apple and Amazon (and companies like them) will be giving it to them. And this will mean individuals won’t be the customers: their bots will be.
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Crucially, the integration is read-only: Plaid shares data you’ve explicitly permissioned, but Perplexity doesn’t move money or initiate transactions, and the user data stays isolated from Perplexity’s core servers. That’s in line with Plaid’s broader permissioned data model, where consumers can see which apps they’ve connected, what data was shared, and revoke access at any time via Plaid’s own Permissions Manager and consumer controls.
From: Perplexity and Plaid unite to bring all your money data into one smart view.
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